Permitted programs
Newsletter sponsorships, events, webinars, clearly labeled sponsored interviews, research distribution, and featured visibility may be sold when the commercial nature is obvious to a reasonable reader.
Prohibited influence
Payment cannot change a company profile, capability record, category placement, comparison conclusion, research population, finding, correction priority, or the presence of a competitor.
Provider corrections
Every company may claim its factual record, submit documentation, request review, and correct supported inaccuracies without payment.
Sponsored research
A sponsor may fund access or distribution but may not rewrite findings or suppress limitations. The sponsor, role, method, and editorial control must be disclosed on the report.
Persistent standard
This policy is part of the publication's operating charter and applies to reporting, company records, comparisons, research, sponsored programs, and future commonly owned products.